Presenting "Varna European Youth Capital 2017" in bookshops in Malta

Presenting "Varna European Youth Capital 2017" in bookshops in Malta

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Bookshops have always been a place where people who want to learn something go. These are not simply stores that provide certain goods, rather cultural centers, from which visitors can acquire new knowledge and exchange opinions. Book shops in particular are key points, where Varna must be presented as a European Youth Capital 2017. Through advertising mediums such as brochures, fliers, pens and bookmarks, more young people will have the opportunity to learn about our city. The plan includes us giving the advertising materials away and to deliver presentations for the visitors of the bookshops. To do this we have chosen the well-known in Malta Agenda Books franchise, whose stores are located at key points such as the Malta University, central areas and the airport.

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Target

The intent is to inform as many educated people about Varna and the fact that it is a European Youth Capital of 2017. The target audience mostly consists of young people with affinity for knowledge, those, who want to learn more about the world. We believe that bookstalls are the perfect place to find the largest number of curious and open-minded people who desire to listen to us and find out more about the sea capital.

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